For all the February born, your stone is Amethyst! It’s exceptional with its gorgeous color and it is the most valuable of the quartz family!


Amethyst has been used in personal adornment for over 2000 years. It was called the “Gem of Fire” and has been used since the Ancient Egyptians. In the Old World, amethyst was considered one of the Cardinal gems, it was one of the five gemstones considered precious above all others. It was even once revered as the “Jewel of the Gods”. 

During the Renaissance, Amethyst stood for humility and modesty. Throughout the ages, this beautiful gemstone became a symbol of royalty and used by powerful and rich monarchs to decorate Crown Jewels. It was the personal favorite of Queen Catherine the Great of Russia. And today, it is the choice of Queen Elizabeth II.  She is known to own a special amethyst jewelry set (complete with brooches and a necklace) that’s been passed all the way down from Queen Victoria’s mother!


Amethyst carries the energy of fire and passion. It is believed to signify a vision of love. In the old times, it was even used as a love spell! People used to tell the name of the person they loved into an amethyst stone and it was believed that it would summon their love.

With its raspberry to lavender and plum colors and good durability, amethyst is the favorite gemstone of artisans, jewelers, craftspeople, and consumers. 

It is beautiful enough to crown jewels and yet affordable enough for classy jewelry. Being also the 6th and 33rd wedding anniversary gift, amethyst is truly enchanting. 

Now, you know a lot about this beautiful gemstone. Let’s customize amazing gifts with it!

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